Gartner Finds Generation V: Is Anyone Listening?
Late in 2007, Gartner, Inc. announced they had identified their first generation without an age, gender, social demographic or geography. This generation will leave "traditional ways of selling to...
View ArticleTraditional Retailers Cash in Online with Communities
“Old school” retailers virtually (no pun intended) exploded onto the online back-to-school scene this year, perhaps by virtue of some newfound youth appeal. By using social networks and nifty online...
View ArticleZDNet Discovers Text Analytics?
I am fan of some of the information and insight I get from ZDNet. A November 24th, 2008 commentary suggested that leveraging search engine words to develop a text analytics practice would be helpful in...
View ArticleCyber Monday and the Three Billy Goats Gruff
Cyber Monday is the Monday after Black Friday which is the Friday that is after the Thursday that is Thanksgiving in the United States. Got it? Cyber Monday, now five years old, has become a major...
View ArticleWho Should Run Your Social Media Program for Twitter Glitter? Moose and...
Several marketing executives have informed me that they are excited about their new requisitions to hire social media experts for Facebook, Twitter, YouTube and other dances with the public. I’ve sent...
View ArticleVirtually Changing Shopping
Remember hanging at the mall with your friends for four days, only to end up with six items for the holidays? Well, the music isn’t the only thing that has changed. And you should see what is changing...
View ArticleThe ROI of Social Media
According to author and business consultant Charlene Li, “Social networks will be like air.” Although it was a prediction in 2008, it resurfaced in a discussion I was having where I was asked, ‘what is...
View ArticleFive B2B Social Media Strategies – With Guidelines
Recently I read the idea that there are only five business-to-business (or B2B) social media strategies being used by the Fortune 500 today. While there are roughly a gazillion social networks in the...
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